On October 8, 2020, the IPB University Business School successfully presented Mr. Hendra Sugandhi in the CEO & Leadership Forum for the Bachelor of Business Program. Mr. Hendra is the Managing Director of PT Tritunggal Segara Indonesia. On this occasion, he shared a lot of experiences and education related to the crab business. In more detail, he conveyed about the crab business with technological innovation 4.0 or it can be said as the Crab Apartment.

Mr. Hendra Sugandhi said that on September 28, 2018, PT Tritunggal Segara Indonesia collaborated with IPB University to develop a research and cultivation fishery business model, especially the crab apartment at IPB Fisheries and Marine Observation Station (IFMOS) Ancol. The Crab Apartment is the result of developing technological innovations in vertical crab cultivation. By placing it vertically, it turns out that there are many advantages and benefits, including saving land; prevent cannibalism and predators; more effective and efficient feeding; hygienic; faster crab growth; and water management is maintained and controlled.

In the end, Mr. Hendra provided data information that could be used as business opportunities, especially opportunities from the crab business. Why the crab business? Indonesia has high potential because it has extensive mangrove forests. Total demand and high export prices. The length of time for cultivation is relatively short. Indonesia is the 5th largest crab exporting country in the world.
Not only humans own apartments, but crabs too.

What have learned from this CEO & Leadership Forum is to research so that we know what to do in the future and minimize risks, the second thing is to learn how to collaborate well and know the business flows that can support our business going forward.